Our Story

We may never find out which came first (the chicken or the egg?), but we do know who invented and patented the first commercial pressure fryer back in 1954: our founder, L.A.M. Phalen.

Broaster Pressure Fryers Changed the Game

You see…Phalen was both a brilliant inventor and an innovative visionary. Drawing heavily upon his vast knowledge of both pressure cooking and deep frying, he combined the two processes into a single, commercial cooking appliance.

The result? A combination of quality, flavor, and cooking speed the world had never seen. A process so revolutionary and so special, it required its own distinct name: Broasting®.

Along with patenting his unique invention, Phelan wisely trademarked the words “broaster™” and “broasted food™” to ensure his cooking method would always remain proprietary, as it does to this day.

With all the legalities wrapped up, L.A.M Phelan began manufacturing the first Broaster Pressure Fryers under the moniker of Flavor Fast Foods, Inc.

And from this platform in 1956, Broaster Company was hatched.

There’s Only One Genuine Broaster Chicken

Genuine Broaster ChickenIt wasn’t long before Genuine Broaster Chicken began gaining notoriety as an ideal solution for Wisconsin Supper Clubs looking to serve signature menu items to their patrons.

Prepared with the freshest available chicken, proprietary recipes, and our unique cooking process, Broasted chicken fit the bill perfectly.

And, as our reputation grew, we expanded our line of Broaster Foods coatings and marinades to include new ingredients that could be used to pressure fry fish, vegetables, beef, and pork products – providing the versatility to create mouthwatering entree options and keep customers coming back time and time again.

Although Broaster’s roots run deep in Wisconsin’s Supper Club culture, as the years went on, we began serving a variety of new food service operators with increasing demands for faster, more portable menu options.

In order to keep up with these newfound needs, we introduced a full line-up of frozen foods under the Broaster Recipe label in the 1990s, so operators could expand their menus and serve high-quality items with greater convenience.

The Taste of Chicken…Perfected.

With Genuine Broaster Chicken providing exceptional solutions for sit-down restaurants, Broaster Company has since released two additional branded trademark food programs – Broaster Express and Rock County Smokehouse.

These two drop-in concepts are tailor-made for convenience store, grocery store/deli, and other, more limited food service environments and allow operators to offer the same, delicious Broasted chicken despite having different service levels.

Genuine Broaster Chicken 8pc chickenBroaster brands and products can be now found in almost all foodservice segments, such as:

  • Restaurants
  • Convenience stores
  • Grocery stores
  • Food trucks
  • Hospitals
  • Veterans service centers
  • Colleges & universities
  • Food courts
  • Even major restaurant chains!

For over 65 years, Genuine Broaster Chicken has been providing delicious, pressure-fried, broasted chicken to operators focused on one main objective: serving the best-tasting chicken to satisfy customers and keep them coming back.

Our success is built upon our commitment to helping our operators fulfill that objective with a great range of signature menu items – from classic Genuine Broaster Chicken to Spicy Bone-In Chicken to Genuine Broaster Chicken tenders, and more.

Are you ready to upgrade your menu?

Become An Operator

Bringing America’s Favorite Chicken to your customers is easy and profitable. Ready to become a licensed trademark operator?

LEARN MORE

#BetterBeBroaster

#FAQFryDay: What is pressure frying?

Let's ask the #ChickenExperts!
👇
Pressure Frying is similar to conventional open frying in which foods are heated to cooking temperature in a well filled with cooking oil, except that in a pressure fryer the food is cooked under controlled pressure in a sealed vessel.

Foods cooked in a Broaster Pressure Fryer are much more tender, juicy, and flavorful because moisture and natural juices are retained.

Cooking under pressure in a sealed environment prevents food from losing its moisture. When moisture evaporates from food during frying, it is replaced by the oil it is fried in. Oil absorption during open frying has been found to be as much as 20%. Pressure frying seals the food’s moisture and natural juices within the product, preventing the penetration of cooking oil. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
E-Series | Pressure Fryers | Ventless Fryers | Instant Burger | Smokaroma 

Which option is best for you? Check out the Broaster Company Family of Equipment 👇 #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
"Broaster fryers cook the chicken to perfection"

Those aren't just words. Bill from Bill's Place in LaGrange Park, Illinois knows his chicken! #BetterBeBroaster #GenuineBroasterChicken
FILL IN THE BLANK: The first thing I think of when I think of Broaster Chicken is _____________ ! 

Here's what some of our customers have said 👇👇 #broasterchicken #betterbebroaster
Broaster is the best! #BetterBeBroaster #BroasterChicken
Those first-bite reactions are always the best!

#BetterBeBroaster #BroasterChicken
CASE STUDY: NATIONAL CHAIN EXPANDS MENU WITH BROASTER

We worked with a customer to expand their menu to include chicken wings & other appetizer items by bringing a ventless fryer into 200+ locations in 6 months.

The Broaster ventless fryer was the perfect size to fit into their tight kitchens. The smart touch control panel provided easy use for the customer, and was basically plug and play for the operators with their temperatures, cook times, and menu items already loaded into the fryers. #BetterBeBroaster #BroasterChicken

Contact us for ways Broaster Company can help you EXPAND your MENU --> https://broaster.com/contact/
Us too Heath....us too! #BetterBeBroaster #BroasterChicken
Yup! Who's drivin'?! #BetterBeBroaster #BroasterChicken
ICYMI: We were recognized with a 2024 Kitchen Innovation Award for our E-Series 24G Pressure Fryer!

We're so proud of this innovative addition to our Broaster Company family of equipment. Check out just some of the things that make it so great 👇 #betterbebroaster #broasterchicken #kitcheninnovation
Srsly?! #BroasterChicken #BetterBeBroaster
OPERATOR SPOTLIGHT
If you've been to South Central Kentucky...we bet you've heard of Poppa's Quik Stop. And if you've been to a Poppa's Quik Stop you know they're known for serving tasty Geuine Broaster Chicken!

📍In the area? Stop out at their Poppas Quick Stop #7 location at 101 Man-O-War Blvd in Danville. You can't miss its bright colors! #BetterBeBroaster #BroasterChicken
Me knowing I’m getting both Broaster spicy tenders and a chicken sandwich for lunch! #BetterBeBroaster #BroasterChicken
The betrayal! #BetterBeBroaster #BroasterChicken