Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

Learn More >

Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

Learn More >

Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

Learn More >

Display of GBC chicken

Broasted chicken is a Wisconsin invention

BELOIT – Confession: I’m a lifelong Wisconsinite who has long enjoyed Broasted chicken and long assumed Broasted was just a term we use in place of fried chicken.  Like bubbler instead of drinking fountain. Order Broasted chicken and you get this beautiful, golden, crunchy outside, juicy inside, slightly salty piece of poultry goodness. That’s fried chicken. […]

Learn More >

Broaster chicken

What’s the difference between Broasted and fried Chicken?

Have you ever wondered, with fingers slicked from the remains of once-golden wings, what is “broasted chicken” anyway? Is “broasted” even a real word? Possibly a portmanteau of “broiled” and “roasted” coined to confuse you around what clearly appears to be simply fried chicken? Broasted chicken and wedge potatoes are a reliable Midwestern pair but […]

Learn More >

Korean friend Chicken

C-Stores Heat Up Chicken Programs

Chicken offers c-stores an ideal platform for incorporating the bolder, hotter flavors customers crave. Even as consumers’ tastes evolve and younger generations say, “the spicier, the better,” chicken remains a popular menu item for convenience stores.  In fact, according to the U.S. Department of Agriculture (USDA), in 2018, Americans were projected to have eaten a […]

Learn More >

Ribs plated with sauce

Broaster Introduces Turnkey Barbecue Program

Rock County Smokehouse uses real wood to smoke meats like ribs, chicken, pulled pork or brisket in a third of the time of a conventional smoker. Broaster Company has launched its Rock County Smokehouse program, which enables operators to quickly and conveniently serve freshly smoked barbecue. Beloit, Wis.,-based Broaster has been manufacturing high-quality Pressure Fryers, a licensed branded program, delicious […]

Learn More >

Secret great fried chicken

The Secret to Great Fried Chicken

This strategy helps restaurants drive guest loyalty with a flavorful, high-quality solution. Few dishes in the American foodservice landscape have the same power to excite diners as fried chicken. Tasty, nostalgic, and flavorful, this menu staple has the power to attract guests and help restaurants build a loyal following—but only if the chicken is done […]

Learn More >

Chicken the American way. Black and White Ad

A Century of Fried Chicken

Recipes for crispy golden chicken from 1884 to 1982 — plus fried chicken tips and hints from Heloise and Colonel Sanders. Decades of options for fried chicken from 1884 to 1982 — which one will you try? — 1880s: ‘Scorch Off Hair’ Pick and clean, scorch off hair, wash, and cut up. Rub each piece […]

Learn More >

Racer on bike

6th Place Finish for Genuine Broaster Chicken

ELKHART LAKE, Wis. (June 4)— Kyle Wyman posted up a season-best 6th place finish Sunday after bouncing back from a Saturday crash at Road America in Elkhart Lake, Wisconsin. Wyman rode his Genuine Broaster Chicken/SC Project Ducati Panigale V4 R to what was an impressive result. The KWR team has been hard at work this season developing the […]

Learn More >