Broaster Buzz

Trademark food program offerings from Genuine Broaster Chicken

New Programs and Products for Deli Fried Chicken

KANSAS CITY — Driven by the chicken sandwich wars and an increased desire for “comfort foods” brought on by the pandemic, fried chicken consumption is about as high as it’s ever been. That’s according to Greg West, senior vice president of marketing and food innovation for Beloit, Wis.-based Broaster Company, the producer of the Genuine […]

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Top 5 secrets to craveable chicken

Top 5 Secrets to Truly Craveable Chicken

When you’ve been supporting restaurant owners and managers for as long as we have (65 years and counting), you tend to notice certain patterns of success…like what it takes to consistently serve up high-quality, craveable chicken that keeps customers coming back for more. We thought to ourselves, “Why not take a closer look at these […]

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Genuine Broaster Chicken Packaging

Tailoring fried chicken programs for success amid pandemic

KANSAS CITY, MO. – Since coronavirus (COVID-19) rattled the country, consumers have been turning to comfort foods like fried chicken, leaving plenty of room for grocers to play up their fried chicken program offerings with a few adjustments to fit into the post-COVID-19 world. Packaging solutions  Reinforcing takeout and delivery strategies amid COVID-19 isn’t only […]

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Display of GBC chicken

Broasted chicken is a Wisconsin invention

BELOIT – Confession: I’m a lifelong Wisconsinite who has long enjoyed Broasted chicken and long assumed Broasted was just a term we use in place of fried chicken.  Like bubbler instead of drinking fountain. Order Broasted chicken and you get this beautiful, golden, crunchy outside, juicy inside, slightly salty piece of poultry goodness. That’s fried chicken. […]

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Broaster chicken

What’s the difference between Broasted and fried Chicken?

Have you ever wondered, with fingers slicked from the remains of once-golden wings, what is “broasted chicken” anyway? Is “broasted” even a real word? Possibly a portmanteau of “broiled” and “roasted” coined to confuse you around what clearly appears to be simply fried chicken? Broasted chicken and wedge potatoes are a reliable Midwestern pair but […]

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Korean friend Chicken

C-Stores Heat Up Chicken Programs

Chicken offers c-stores an ideal platform for incorporating the bolder, hotter flavors customers crave. Even as consumers’ tastes evolve and younger generations say, “the spicier, the better,” chicken remains a popular menu item for convenience stores.  In fact, according to the U.S. Department of Agriculture (USDA), in 2018, Americans were projected to have eaten a […]

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Ribs plated with sauce

Broaster Introduces Turnkey Barbecue Program

Rock County Smokehouse uses real wood to smoke meats like ribs, chicken, pulled pork or brisket in a third of the time of a conventional smoker. Broaster Company has launched its Rock County Smokehouse program, which enables operators to quickly and conveniently serve freshly smoked barbecue. Beloit, Wis.,-based Broaster has been manufacturing high-quality Pressure Fryers, a licensed branded program, delicious […]

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Secret great fried chicken

The Secret to Great Fried Chicken

This strategy helps restaurants drive guest loyalty with a flavorful, high-quality solution. Few dishes in the American foodservice landscape have the same power to excite diners as fried chicken. Tasty, nostalgic, and flavorful, this menu staple has the power to attract guests and help restaurants build a loyal following—but only if the chicken is done […]

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Chicken the American way. Black and White Ad

A Century of Fried Chicken

Recipes for crispy golden chicken from 1884 to 1982 — plus fried chicken tips and hints from Heloise and Colonel Sanders. Decades of options for fried chicken from 1884 to 1982 — which one will you try? — 1880s: ‘Scorch Off Hair’ Pick and clean, scorch off hair, wash, and cut up. Rub each piece […]

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Racer on bike

6th Place Finish for Genuine Broaster Chicken

ELKHART LAKE, Wis. (June 4)— Kyle Wyman posted up a season-best 6th place finish Sunday after bouncing back from a Saturday crash at Road America in Elkhart Lake, Wisconsin. Wyman rode his Genuine Broaster Chicken/SC Project Ducati Panigale V4 R to what was an impressive result. The KWR team has been hard at work this season developing the […]

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#BetterBeBroaster

Have you heard about our Kitchen Innovation Award-winning E-Series 24G Pressure Fryer?

Our E-Series 24G cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space.

🟥 Up to 35% Gas Energy Savings
🟥 Up to 4X More Days of Useful Oil Life
🟥 15-30 Minutes of Labor Savings Per Day

DM us for more details! #BetterBeBroaster #GenuineBroasterChicken
What do our Genuine Broaster Chicken operators say about our equipment?

👆 This! #BetterBeBroaster #GenuineBroasterChicken
#FAQFryDay: Who invented the pressure fyer?

Let's ask the #ChickenExperts!
👇
Broaster Company has been an expert in pressure frying since 1954, when our founder, L.A.M. Phalen, invented “broasting,” as he originally called the process. In the 65 years since, Broaster Company has developed as a leading manufacturer and supplier of pressure fryers along with other specialty foodservice equipment, accessories, and food product ingredients. 

Today’s Broaster Pressure Fryers build upon this proud history of innovation with the inclusion of advanced solid-state controls featuring 10 time and temperature presets. Additional innovation of the SmartTouch, Touch Screen Controller provides a complete library of pre-programmed Broaster Foods cook times and product photos. Our pressure fryers feature a round of cooking well design with a specially engineered cold zone for superior heat distribution and improved oil filtration, and a reputation for durability beyond compare. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Resources available with Broaster Company

Whether you have 1 location, 100 locations, or 1,000 locations -- Broaster is a great vendor partner because you have access to us a Broaster Company and our Distributor Partners across the country. Our Customer Service and Culinary teams are here to help! #BetterBeBroaster #GenuineBroasterChicken
Lockscreen = ❤️ love!

#GenuineBroasterChicken is so good we made it our lockscreen! #BetterBeBroaster
How can your back-of-house efficiency be simply E-Mazing?

With our 2024 Kitchen Innovation Award winning E-Series 24G!

Broaster’s E-Series 24G cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space. #BetterBeBroaster #GenuineBroasterChicken
#FAQFryDay: What is pressure frying?

Let's ask the #ChickenExperts!
👇
Pressure Frying is similar to conventional open frying in which foods are heated to cooking temperature in a well filled with cooking oil, except that in a pressure fryer the food is cooked under controlled pressure in a sealed vessel.

Foods cooked in a Broaster Pressure Fryer are much more tender, juicy, and flavorful because moisture and natural juices are retained.

Cooking under pressure in a sealed environment prevents food from losing its moisture. When moisture evaporates from food during frying, it is replaced by the oil it is fried in. Oil absorption during open frying has been found to be as much as 20%. Pressure frying seals the food’s moisture and natural juices within the product, preventing the penetration of cooking oil. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
E-Series | Pressure Fryers | Ventless Fryers | Instant Burger | Smokaroma 

Which option is best for you? Check out the Broaster Company Family of Equipment 👇 #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
"Broaster fryers cook the chicken to perfection"

Those aren't just words. Bill from Bill's Place in LaGrange Park, Illinois knows his chicken! #BetterBeBroaster #GenuineBroasterChicken
FILL IN THE BLANK: The first thing I think of when I think of Broaster Chicken is _____________ ! 

Here's what some of our customers have said 👇👇 #broasterchicken #betterbebroaster
Broaster is the best! #BetterBeBroaster #BroasterChicken
Those first-bite reactions are always the best!

#BetterBeBroaster #BroasterChicken
CASE STUDY: NATIONAL CHAIN EXPANDS MENU WITH BROASTER

We worked with a customer to expand their menu to include chicken wings & other appetizer items by bringing a ventless fryer into 200+ locations in 6 months.

The Broaster ventless fryer was the perfect size to fit into their tight kitchens. The smart touch control panel provided easy use for the customer, and was basically plug and play for the operators with their temperatures, cook times, and menu items already loaded into the fryers. #BetterBeBroaster #BroasterChicken

Contact us for ways Broaster Company can help you EXPAND your MENU --> https://broaster.com/contact/